Tuesday, August 18, 2009

LIving In The Fab LAne

Kimora Lee Simmons is the American Dream. The talented designer is credited with inspiring a new generation of consumers with her glamorous, sexy, over-the-top style which has catapulted her white hot clothing label Baby Phat by Kimora Lee Simmons to enormous success. Kimora's influence in the world of fashion is undeniable while her savvy as a businesswoman has made this former runway model a worldwide brand phenomenon. With an unrivaled universal appeal, Kimora is the only multi ethnic woman to have a successful fashion empire along with her own signature diamond encrusted cell phone, jewelry collection, cosmetics and fragrance - quintessentially, she is the new establishment. A native of St. Louis, Kimora began her career as a fashion model at the early age of 13 when she was personally chosen by fashion czar, Karl Lagerfeld to model for the esteemed house of Chanel in Paris. Her success as a runway model gave Kimora an innate sense of style which propels her as a fashion designer. As the instrumental force behind the brand's creative designs, ad campaign strategy and marketing concepts, Kimora has taken her astute business acumen and passion for her work to spearhead numerous brand extension ventures with companies including Mattel, Motorola, Lancaster and M. Fabrikant & Sons which include bedding, home products, candles, fragrance and cosmetics. Inspired with her. Try and be one with a fabulous personality and awesome clothes.